Scientists say they have located the brain areas that may determine how sociable a person is.
Warm, sentimental people tend to have more brain tissue in the outer strip of the brain just above the eyes and in a structure deep in the brain's centre.
These are the same zones that allow us to enjoy chocolate and sex, the Cambridge University experts report in the European Journal of Neuroscience.
The work suggests that some people may get a similar buzz from being sociable.
It could also lead to new insights into psychiatric disorders where difficulties in social interaction are prominent, such as autism or schizophrenia.
The brain scan study was carried out on 41 healthy male volunteers.
The men who scored higher on questionnaire-based ratings of emotional warmth and sociability had more grey matter in two brain areas - the orbitofrontal cortex and ventral striatum.
The researchers say it is not clear whether the men were born with these brain differences or whether the brain regions in question grew in response to personal experiences.
Pleasure zones
Experts already know that the striatum becomes activated by receiving compliments and the orbitofrontal cortex is activated by attractive faces and smiling.
Lead researcher Dr Graham Murray said: "Sociability and emotional warmth are very complex features of our personality.
"This research helps us understand at a biological level why people differ in the degrees to which we express those traits.
"It's interesting that the degree to which we find social interaction rewarding relates to the structure of our brains in regions that are important for very simple biological drives such as food, sweet liquids and sex.
"Perhaps this gives us a clue to how complex features like sentimentality and affection evolved from structures that in lower animals originally were only important for basic biological survival processes."
Professor Simon Baron Cohen, of the Autism Research Centre in Cambridge, said: "This is an important study in showing that the degree to which we find socializing rewarding is correlated with differences in brain structure.
"It reminds us that for some people, socializing is an intrinsic reward, just like chocolate or cannabis. And that what you find rewarding depends on differences in the brain.
"This research teaches us about individual differences in a typical sample, but has implications for our understanding of clinical conditions like autism, where socializing may be less rewarding." </p
Google's Street View service suffered a second blow this week after numerous complaints in Japan forced the firm to start reshooting all the photos.
Cameras attached to the Street View car were "too high" for Japanese buildings, allowing them to see over walls into private areas.
Google said it would lower the cameras on its cars by 40cm (16in).
On 12 May, Greece's data protection agency ordered Google to stop filming because of privacy concerns.
In a statement, Google said it would make "locally appropriate modifications to ensure a better user experience".
"We have lowered the height of the camera due to the unique characteristics of many Japanese roads; they tend to be narrow, without pavements and driveways, and houses are built close to the street," the statement said.
"We think the new camera height allows us to get a high-quality image of the street while respecting the privacy of homeowners."
The Street View service covers 12 cities in Japan, including Tokyo and Osaka.
Timeline
First launched in the US two years ago, Street View now covers nine countries including the United Kingdom, and Google wants to expand the service to cover all of Europe.
Users zoom in to a location in Google Maps, and then drag the "Pegman" icon above the zoom bar on to a given street.
A picture of that street appears, which users can control to get a 360-degree view of the area or to progress on street level, throughout the city.
Google says the service shows only imagery already visible from public thoroughfares.
However, it has come in for criticism from some quarters, being accused of an invasion of privacy.
Earlier this week, Greece's data protection agency banned Google from expanding its Street View service in the country, pending "additional information" from the firm.
Authorities want to know how long the images will be kept on Google's database and what measures it will take to make people aware of privacy rights.
In the UK, residents near Milton Keynes blocked the driver of a Google Street View car in April when he started taking photographs of their homes saying the service was "facilitating crime".
The Pentagon has also banned Google from filming near or inside its military bases, saying it posed a "potential threat" to security.</p
The body of a young male has been found in a Belfast park.
Police recovered the body from the Connswater River in Victoria Park in the east of the city on Tuesday.
An investigation into the circumstances surrounding the death is under way and a post mortem will be carried out on Wednesday.
Police have appealed for witnesses who were in the Victoria Park/Sydenham area on Sunday morning between midnight and 0100 BST to contact them. </p
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